The images of a property are the single most important part of your advert (in a 2014 Upad survey, 91% of tenants stated this was their number one consideration when searching online). A prospective tenant will want to see the space and quality of the property before booking a viewing, so ensure your photos are high quality and highlight this. Consider Professional Photos which generate up to 8x times more tenant interest, thus helping you find a tenant quicker and can be re-used for future property adverts as you get to keep of the professional photos forever.
Ensure you have researched the local area thoroughly - in areas of high supply it becomes very price sensitive. Make sure your price is competitive with comparable properties, not just general market rates. Consider adjusting your rent to fall on or under a price bracket so you maximise visibility online.
3. Rental Market
Sometimes supply can outweigh demand in the lettings market. Ensure you have eye catching photos and a competitive rental price to stand out. You could also consider a Premium Listing, which highlights your advert and ensures it stands out from the other listings on the search page. Data shows a 33% increase in click through rate.
Good quality photos will make it clear how the property looks, but it can be useful to include room dimensions or a floor plan. This is especially important when there are photos of an unfurnished property as it’s difficult to assess the space. Rightmove data shows that a professionally produced floorplan attracts up to 52% more enquiries.
The availability date on the advert should be a future date so that tenants know that the property is still available. This is because the online portals show the date a property was first listed, so if it’s been up a few weeks but states ‘Available now’, a tenant may be led to believe the property has already been let. This can be perpetuated by high street agencies that leave property listings up to generate leads for other properties on their books. Also, most tenants would start to look for their new property with around 4 weeks’ notice (in line with rental or job notice periods).
6. Landlord Expectations
Every landlord wants to let a property in a few hours with no void period and no fuss! But consider seasonal variations as well as supply and demand in the rental market to avoid being disappointed. ARLA Propertymark advise allowing for 2 months in any 12 months for void periods, and whilst it’s best to minimise this, it’s more realistic to consider there may be times when your property is not occupied.